Inside Fandom: Launching "House of the Dragon"

Creativity, Culture, TV, New York

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20:42

Making Entertainment That Moves People

Take a seat on the throne and hear how HBO Max used data, creativity and measurement to build fandom for "House of the Dragon" — demonstrating how to convert existing and new audiences alike.
Parker Herren TV Reporter
Ad Age
Grace Lam Director of Partner Growth
Roku
Jill Collado Vice President, Partner Marketing
HBO

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