Is Adaptive Creative the Future of Targeting?


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20:42

Making Entertainment That Moves People


In this session, Jake Moskowitz reveals new findings from the Emodo Institute’s latest research to show how several creative formats are evolving to help marketers recover the effectiveness and scale lost with IDs and serve a more strategic role in ad personalization. Explore the perspectives of hundreds of marketers on key creative strategies, learn about new creative offerings and understand which are driving performance.
Jake Moskowitz Head of Data Strategy & The Emodo Institute
Emodo


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