Understanding the Podcast Ecosystem

As of 2021, nearly 51% of the US population had listened to a podcast, and that number is steadily increasing, with podcast listeners tuning into an average of 7 different shows per week, and the number of “super listeners” — US adults who listen to 5+ hours of podcasts a week — also growing (Edison Research’s 2021 “Super Listeners Study”). So how do we leverage this growing community of listeners for advertising? Join panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, as they examine how podcasting has developed as a thriving medium for creative storytelling, and how the industry’s growth is creating distinct communities that are receptive to the right content, at the right time — benefiting advertisers, listeners and creators alike.