With a cookieless future on the horizon, content is more important than ever as the marketing industry returns to contextual targeting. But in today’s fragmented media landscape, context needs to align with creativity and storytelling to make the type of impact brands need to break through.
This panel focuses on the necessity for rethinking contextual targeting and how it can be elevated through connections with creative brand narratives.
Pamela Drucker Mann
Global Chief Revenue Officer and President, U.S. Revenue
Condé Nast
Jason Kint
CEO
Digital Content Next
Suzana Apelbaum
Head of Creative and Innovation
Google/MediaLab NYC
Sandeep Seth
Global CMO and North America President
Coach
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Try these courses
Learning Path:
The Fundamentals of Content Marketing
5 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Audio
5 Videos, 1 hrs
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