More prevalent today than ever before is the convergence of sports and pop culture. The world’s leading sports properties are constantly finding new ways to authentically merge the hottest trends and content in entertainment with the goal of drawing interest into their own product from new fan communities. Claudine Lilien, SVP & Head of Global Sales & Partnerships at WWE, and WWE tag team The Street Profits, Angelo Dawkins and Montez Ford will discuss why seamless integrations are vital for driving meaningful and measurable results for brands.
Montez Ford
WWE Superstar
Claudine Lilien
SVP & Head of Global Sales & Partnerships
WWE
Angelo Dawkins
WWE Superstar
Kayleigh Barber
Media Reporter
Digiday
