Up Next:

28:19

For the Culture


With a growing focus on diversity, inclusion and equity, more brands than ever are engaging with the LGBTQ+ community through new and innovative outreach. Research published earlier this year from Gallup found that between 2012 and 2020, the domestic LGBTQ+ population increased from 3.5% to 5.6%, an increase of 160%, and those numbers only go up each year. Our panel will explore the ways in which advertisers and marketers can tap into the richness of the community through approaches that showcase its diversity while remaining both authentic and relevant. We’ll also share best-in-class tips to engage the LGBTQ+ consumer market through smart communications and campaigns that speak to the lived experiences of LGBTQ+ people from all walks of life.
Matt Wagner VP Client Services
Target 10
Ro Kalonaros Director, Global Content & Culture
OmnicomGroup
Erik Piepenburg Features Editor
Serino Coyne
Gwendolyn Pointer Executive Vice President
GLAAD Media Institute


Try these courses



Learning Path:

Conquering Cannabusiness

5 Videos, 3 hrs
Learning Path:

Parenting and Work: Successful Strategies

5 Videos, 3 hrs