The Creative Case for Inclusion

People from under-represented communities are a minority in the advertising workforce, which is reflected in the content that consumers see. How can we break down the barriers for under-represented groups and create an inclusive workplace culture that results in authentic, unstereotyped content? The Unstereotype Alliance’s State of the Industry report confirmed the systemic inequalities in our communities are as widespread in the global advertising industry. Building greater diversity across creative teams has been a focus for many, but progress is slow and diverse teams don’t naturally default into inclusive ways of working. They need guidance to embrace their diversity and to get comfortable with difficult conversations that ensure ‘those who make the work, show up in the work ‘. In this session, members of the Unstereotype Alliance share their learnings from building a creative culture of inclusion, and the powerful impact it has had on the work.