Pandemic Paradigm Shift: The Evolution of the Consumer-Brand Relationship

Brand loyalty is on the decline, especially for younger consumers. At the same time, the pandemic has forced people to reconsider their priorities, needs, and life goals overall. What are the biggest mindset shifts that we’ve seen, and how will they translate into new relationships between consumers and brands? This is a deep dive into the many ways consumer values have changed in the last year and how it's impacting brands.