Optimizing Sponsorship Value Through 360º Measurement

In an analytics-driven world, measurement is the easy part– but putting metrics into action and driving insight takes a bit more finesse. Meshh and Relo have partnered together to build a 360º measurement tool kit for brands and rights holders in sports to understand the full value of their sponsorship assets and optimize their inventory. In this session we'll talk through how to leverage these tools to maximize exposure and drive incremental revenue in-venue and beyond.