In an analytics-driven world, measurement is the easy part– but putting metrics into action and driving insight takes a bit more finesse. Meshh and Relo have partnered together to build a 360º measurement tool kit for brands and rights holders in sports to understand the full value of their sponsorship assets and optimize their inventory. In this session we'll talk through how to leverage these tools to maximize exposure and drive incremental revenue in-venue and beyond.
Garth Hill
Director of Accounts, North America, Meshh Ltd.
Meshh Ltd.
Luke Atkinson
Former CMO
Pabst Brewing Co
Brian Kim
CEO
Relo Metrics
Olivia O'Sullivan
Director of Partnerships
Forum Ventures
Kevin Reilly
Chief Product Officer
MogoSME, part of Learfield IMG College
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Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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