Optimizing Sponsorship Value Through 360º Measurement

Up Next:


Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

In an analytics-driven world, measurement is the easy part– but putting metrics into action and driving insight takes a bit more finesse. Meshh and Relo have partnered together to build a 360º measurement tool kit for brands and rights holders in sports to understand the full value of their sponsorship assets and optimize their inventory. In this session we'll talk through how to leverage these tools to maximize exposure and drive incremental revenue in-venue and beyond.
Garth Hill Director of Accounts, North America, Meshh Ltd.
Meshh Ltd.
Luke Atkinson Former CMO
Pabst Brewing Co
Brian Kim CEO
Relo Metrics
Olivia O'Sullivan Director of Partnerships
Forum Ventures
Kevin Reilly Chief Product Officer
MogoSME, part of Learfield IMG College

Try these courses

Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs