Now Trending: How Brands Can Move at the Speed of Conversation

There’s a lot going on in the world. For brands, particularly scaled and matrixed companies, it can be challenging to know when and how it makes sense to dip their toes into trending topics, debates, and cultural moments. And it can be challenging for their agency partners to cut through the bureaucracy before the moment passes. Dentsu agency 360i has created a framework for moving at the speed of culture that has resulted in culturally resonant programs for brands like OREO, Sour Patch Kids, Bravo and more.