NIL: How Brands Can Capitalize on Collegiate Athlete Sponsorship

For the first time, student-athletes in several states across the U.S are allowed to receive compensation for their Name, Image and Likeness (NIL) - a term in the NCAA that refers to a collegiate athlete’s ability to capitalize on their publicity and be compensated by a third party for their brand stature, appeal and likeability. So, what does this change in NIL rulings mean for brands? As these student-athletes are major influencers at the national, regional and local level, NIL can enhance and improve sales and marketing campaigns and partnerships in ways that we’ve never had the opportunity to deliver before. Join VaynerSports' CMO Mike Neligan and SVP, Consulting Zach Rubin for a dynamic conversation on how brands can best partner with student-athletes. We will provide a comprehensive overview of NCAA NIL ensuring that you are well equipped to thrive in this vertical from day one!