NFTs Gone Mainstream: The Success of NBA Top Shot


Up Next:

20:38

Welcome To The New Creator Economy


This past year, brands have been eager to move into the NFT space and create different avenues to engage with their fans and customers. During this session, leaders from the NBA and Dapper Labs, the creators of NBA Top Shot, will discuss how the experience came to fruition, why it has made such a strong connection with basketball fans, how it has helped influence player culture and what’s next, including the recent expansion WNBA moments to the platform.
Caty Tedman Head of Partnerships
Dapper Labs
Adrienne O'Keeffe Associate Vice President Global Partnerships
NBA
Ros Gold-Onwude Reporter
ESPN and The Boardroom