Keeping Customers at the Center with Omni-Channel and Hyperlocal Strategies


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Creating Powerful Omnichannel Experiences Through Collaboration


Ad Age & DAC Group: Earlier this year, leading global performance marketing agency, DAC, released an exclusive study with Forrester on how to build a truly seamless omnichannel experience—a critical ingredient to success that a staggering 85% of organizations struggle with. DAC joins us at Advertising Week—alongside Ad Age and special guest—to discuss how organizations can lay the building blocks of omnichannel, hyperlocal strategies that put customers at the center of everything.
Jenna Watson Senior Vice President, Digital Media
DAC Group
David Cost VP of Ecommerce & Digital Marketing
Rainbow Shops
John Dioso Editor
Ad Age Studio 30