The way data is used to show people relevant ads is changing, whether it be because of government regulations, or changes by tech companies. This has a large impact on marketers who are looking to reach the right people with relevant messages and can be challenging to navigate. But does privacy need to come at the expense of personalized experiences? Facebook will argue that this is not a zero-sum game and will share thoughts to guide us towards a privacy-first digital ecosystem that preserves advertising performance.
Global Director of Client Councils and Industry Initiatives