Growing a Premium Brand With a Full-Funnel Advertising Strategy


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25:44

Connected TV: Where we’re going & how we’re going to get there


Learn how to deploy the same successful strategies that specialty bike company, Aventon, launched to re-invent and grow its brand and establish itself as a market leader. We’ll explore how Aventon adopted a full-funnel marketing approach using first-party data and addressable targeting to deliver relevant, personalized messages across the customer journey. In this session, discover the key strategies you can also use to efficiently drive performance while also growing a premium brand.
Larson Banilower Vice President, Head of Agency
Criteo
Hailey Branham Senior Account Manager
adQuadrant
Adele Nasr CMO
Aventon


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