The global pandemic accelerated significant changes already underway in how media is both consumed and measured. In this interview, Comscore CEO & Executive Vice Chairman Bill Livek will discuss how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.
Bill Livek
CEO & Executive Vice Chairman
Comscore
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Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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