Future Finders: The Future of Media Measurement with Bill Livek


Up Next:

38:07

Building Bridges: Creating Lasting Connections With Consumers


The global pandemic accelerated significant changes already underway in how media is both consumed and measured. In this interview, Comscore CEO & Executive Vice Chairman Bill Livek will discuss how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.
Bill Livek CEO & Executive Vice Chairman
Comscore


Try these courses



Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs