Future Finders: The Future Leading Indicator of a Brand's Growth with Seraj Bharwani

The advertising community is on a hunt for new measurement solutions that protect consumer privacy and yet allow for predictable measures of brand growth through aggregate and cohort-level audience behavior. Intentional consumer attention with brand-produced content and experiences will become an important metric for advertisers. Our analysis of user behaviors across major platforms suggests that a brand’s share of consumer attention in a category is an important predictor of future market share gains.