Enhancing Customer Experience with Cross-Screen Measurement & Data Collaboration

As the world becomes increasingly cross-screen and addressable, buyers and sellers alike must leverage and collaborate with first-party data. Thanks to advancements in privacy-first data collaboration, TV companies can now pursue data partnerships, preserving consumer privacy and security while unlocking new use cases to deliver higher ROI. Through these enhanced capabilities, buyers and sellers gain access to improved measurement across all touch points. Customer experiences also become more personalized than ever before.