Direct to Consumer reframed as Designed to Connect


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Lego and Friends: How Brands Can Manage Partnerships


This period in time has shown that more people are becoming connected to themselves, to the world and we are not just thumbing through life afterall. The fragility of connection was proven as the world shut down in just 5 weeks in 2020 and everything we have learnt is up for grabs and brought its extremes. People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has changed and nothing has changed. As people move to embrace a more humanized experience where attention is the new currency measured by time and engagement, particularly now in a world where over 3 billion smartphones occupy our visual attention. The past 18 months has redefined how people connect to their community. A place of deeper purpose and shared empathy perhaps. Get enlightened by a meaningful and insightful look at trends and what’s next on the digital journey roadmap.
David Shing Digital Prophet
Shingy


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