Why Transparency is the Key to the Programmatic Revolution

With the continued growth in digital and programmatic, we are at the brink of programmatic revolution – programmatic is the future of advertising. For programmatic to earn its rightful place in the minds of marketers, enabling transparency is critical to success. Transparency between brands, marketers and consumers is more important than ever - and transparency in privacy, brand safety, the programmatic supply path and measurement are key factors leading us to this massive industry shift. Join this fireside chat to hear how top marketers can navigate the changing advertising landscape.