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Generating Revenue Through Community and Loyal Fans

In August 2021, Macy’s, Inc. announced a partnership to bring together two of America’s most iconic brands, Macy’s and Toys "R" Us. Macy’s, Inc. Chief Stores Officer Marc Mastronardi and WHP Global’s Chairman & CEO Yehuda Shmidman discuss the strategic vision of omnichannel retail brand building, and its elevation of the customer experience in both stores and across digital platforms.
Marc Mastronardi Chief Stores Officer
Macy's, Inc.
Yehuda Shmidman Chairman & CEO
WHP Global

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