Many companies are looking to in-house some, or all, of their media operations for a number of reasons. Often billed as easy-to-implement by outside consultants, reality quickly sets in, and companies often hit a wall given the complexity of the ecosystem and interdepartmental challenges. Having advised and worked with numerous companies regarding in-housing media operations, Matterkind shares some of the best practices, operating principles and tactics that the most successful in-house companies have employed.
Marcus Witte
EVP Advisory Services
Matterkind
