Mobile remains one of the most important channels for advertisers to connect with engaged audiences - but privacy changes have impacted the whole digital ecosystem, and the concept of addressability is changing. New identity solutions and attribution models are coming to market; first party data and targeting are being used in different ways. In this session, hosted by Twitter's MoPub, we'll dive into what advertisers need to understand today to prepare for tomorrow's addressability options.
Director, Verified Data & Technology
Sr. Director, Inventory Partnerships
The Trade Desk
Lead, US Agencies & Advertisers
MoPub (a Twitter company)