The Consumer-Centric Future of Programmatic Media


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29:19

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings


Programmatic media is at an inflection point. Agencies are creating new partnerships to shape a consumer-centric future. Retailers with trusted loyalty programs are important in the new programmatic landscape. The worlds of programmatic media and retail data are coming together. Join Kroger Precision Marketing and Publicis Groupe to explore innovation within the programmatic space. Discover retail media’s enhanced programmatic capabilities to reduce ad waste, measure sales impact, and protect consumer privacy.
Cara Pratt SVP
Kroger Precision Marketing
Amanda Mollet SVP Director
Spark Foundry
Amy Lanzi Commerce Practice Lead at North America Publicis Groupe
Publicis


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