Stories of the Year and What We Learned


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Building Trust and Relevance with Conscientious Consumers


Barbie showed the future of Pink is Green, a Private Aviation Company, Wheels Up rallied celebrity ambassadors and consumers to help give back over 60 million meals with their ‘Meals Up’ initiative, and a guy on a skateboard stole our hearts. Key Takeaways? People love nostalgia and brand purpose, luxury brands provide the ability to give back in connecting members to a cause, and we all needed good vibes.
Lee Applbaum CMO
Wheels Up
Nathan Baynard VP of Global Marketing
Barbie & Dolls
Melanie DiBiasio Senior Manager, Digital Precision Marketing
Ocean Spray
Tanya Dua Senior Reporter
Business Insider


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