Leveraging NFTs to Maximize the Impact of Brands’ Cause Related Marketing


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20:38

Welcome To The New Creator Economy


Learn how the new global Listen Campaign, with the most recognized brands, are leveraging the power of NFTs to maximize the return from supporting a cause, helping the world’s 1 billion-plus vulnerable children. Created by Tony Hollingsworth, producer of nine of the largest broadcast events in history, including Nelson Mandela’s 70th birthday, reaching 600 million, the multi-platform Listen Campaign is auctioning NFTs of performances by 200 stars from his iconic events, and new NFTs from 160 stars and artists.
Tony Hollingsworth CEO
Listen Campaign
Robert Apatoff Executive Director
Kellogg Executive Leadership Institute


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Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs