Innovations Changing Business: Making Way for the Multicultural Mainstream with Sarah Carberry

Are you ready for the multicultural mainstream? Sarah Carberry is the Head of U.S. Multicultural Strategy and Sales at Google. She leads a team of specialists who consult with agencies and brands, helping them accelerate growth through culture-driven insights and ad solutions and multicultural marketing strategies. Here she shares insights on the next generation of multicultural YouTube viewers and how brands should adapt their approaches to online video.