Harnessing the Power of NFTs to Unlock Consumer Engagement


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


As the industry continues to navigate the NFT metaverse, one question still remains: How can brands leverage NFTs to better understand the consumer, meet them where they are, and drive brand engagement and cultural impact as a result?
Avery Akkineni President
VaynerNFT
Spencer Gordon VP, Digital + draftLine
Anheuser-Busch


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