Much has been written about the emerging generation of consumers. They’re active, digitally-native to the point of intimidation, and just way cooler than you. As the marketing industry shifts its focus on this powerful generation of consumers, what are the real rules of engagement with GenZ? Do they even like being called that? Can the least trusting generation ever learn to trust something as enterprise as a corporate brand? Join Edelman for a very candid conversation that answers all the existential questions about GenZ.
Smita Reddy
U.S. Brand Chair
Edelman
Kehinde Hassan
Director of Global Music Culture
Splice.com
Jessica Spaulding
Head of Marketing
Cheetos
