With the third-party cookie on its way out and privacy-first strategies top of mind for CMOs, contextual advertising has enjoyed a resurgence. But the contextual of old is very different from the contextual of new, with innovations in data and tech breaking the boundaries of what solutions previously offered and driving better results than cookie-based solutions. Panelists will explore opportunities in this new age as advertisers adopt strategies that strike the perfect balance between maintaining privacy and impact.
Brendan Condon
Chief Revenue Officer
Captify
Arielle Garcia
Chief Privacy Officer
UM Worldwide
Nishant Desai
Group Director, Technology and Operations
Xaxis
Rob Auger
North American Head of Media Technology
Digitas North America
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Learning Path:
The Fundamentals of Programmatic
4 Videos, 2.25 hrs
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