So much of our focus goes into what our brands should look like, or how ad copy should read, but the sound of your brand is taking on increased importance. Podcasts are exploding in popularity, smart speaker adoption continues to rise, and everyone from streaming audio to social media companies are investing heavily in audio content. In this panel, experts across the marketing spectrum will discuss why audio branding is important, how to get started, and best practices that can help you make sure you’re doing it right.
Lee Ann Longinotti
VP Head of Industry Pharma and Healthcare
SXM Media (Pandora, SoundCloud, Stitcher, SiriusXM)
Mark Pappas
SVP, Innovation
CMI Media Group, a WPP Company
Marianne Swift
Director of Client Partnerships, Health and Retail
Spotify
Alex Martinez
Lead Client Partner
Twitter
Matt Baczyk
Industry Manager | Health
Facebook