Understanding Generation Audio


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The Future of Creativity at Scale


Everyone alive today is a member of Generation Audio: an entire hyper-connected population all contemporaneously driven by sound. Tune in to hear how we’re shaping the future of audio to better serve this generation with an easy to use, curated audio experience underpinned with premium & diverse content and advertising that honors the listener’s experience across SiriusXM, Pandora, Stitcher, and beyond.
Denise Karkos Chief Marketing Officer
SiriusXM and Pandora
Lizzie Widhelm SVP, Ad Innovation & B2B Marketing
SXM Media


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