The Shift to CTV: Your Audience is Waiting

After more than a year at home, consumers are increasingly cutting cords and shifting toward over-the-top streaming. With content creation and audiences increasing by the minute, advertisers are looking to shift budgets toward this modern streaming method and publishers are seeking to best monetize their video inventory. IAS’s recent acquisition of CTV advertising leader, Publica, brings the industry a trusted platform for brands and publishers to drive more ad dollars towards CTV. With this acquisition, IAS is able to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed transparency into the quality of this inventory. Join the CEO of IAS, Lisa Utzschneider, CEO of Publica, Ben Antier, and Head of Platform Sales & Agency Development at Samsung, Joe Melaragno to discuss advanced data and technology will fuel the future of addressable CTV advertising.