Quality, Context and Attention: A New Paradigm for Media Effectiveness

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Be More Triangle: How To Use Your Quirk To Capture Consumers' Attention

Ensuring quality and performance throughout the media transaction can be challenging for brands, especially given the volume of data at their fingertips. Media performance begins with establishing a baseline of media quality across campaigns to protect brand equity and reduce media waste. Furthermore, advertisers should build on their quality profile by leveraging privacy-friendly attention metrics to drive engagement. In this session, you’ll learn how to meet this challenge and gain confidence in your digital investment.
Matt McLaughlin Chief Operating Officer

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