Quality, Context and Attention: A New Paradigm for Media Effectiveness


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


Ensuring quality and performance throughout the media transaction can be challenging for brands, especially given the volume of data at their fingertips. Media performance begins with establishing a baseline of media quality across campaigns to protect brand equity and reduce media waste. Furthermore, advertisers should build on their quality profile by leveraging privacy-friendly attention metrics to drive engagement. In this session, you’ll learn how to meet this challenge and gain confidence in your digital investment.
Matt McLaughlin Chief Operating Officer
DoubleVerify


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