Future Finders: The Reinvention of TV with Stéphane Coruble

TV has been reinvented. It's no longer the passive piece of furniture in the living room and the options for viewers, advertisers and brands are now far more exciting and varied - but it still faces stiff competition from the digital sphere. Stéphane Coruble, CEO of RTL AdConnect (#1 European Total Video sales house), discusses the current transformation of television and its biggest challenges: the shift in media consumption from linear to non-linear viewing, the battle for attention between traditional players and global giants, and the growing importance of social and environmental challenges in our industry.