Buy or Build: Ad Tech’s Super-Charged M&A Action

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Maximizing Value and Effectiveness of CTV Through Activation Strategies

It was a year with unprecedented industry change. Ad tech deal-making experienced a major growth spurt, so much so that according to Luma Partners, ad tech and mar tech deals grew a whopping 200% in Q2 2021. In this special session, Michael Barrett, President and CEO of Magnite, Adam Singolda, CEO of Taboola and Mark Zagorski, CEO of DoubleVerify, will look back at the forces that led us to today and survey what’s in store for the future.
Michael Barrett President and CEO
Adam Singolda Founder and CEO
Mark Zagorski CEO
Lauren Johnson Senior Advertising Reporter
Business Insider

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The Fundamentals of Programmatic

4 Videos, 2.25 hrs