Advertising in the Era of D2C


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


The Internet has created the greatest opportunity in the history of media: the ability to deliver stories and experiences directly to consumers across the world. Whether it’s the emergence of new streaming services or the rise of addressable advertising, it’s clear that the era of building direct-to-consumer engagements is here. With the evolution of the consumer journey and growing D2C touch points, what does this trend mean for marketers and media companies? Join our panel of experts as they address this question and more.
Julian Franco SVP, Product Management
HBO Max
Elaina Andrade SVP, Executive Creative Director
WarnerMedia
Mukta Chowdhary VP Cultural Insights
WarnerMedia
Alexandra Colby VP, Network Partnerships and Brand Innovation
WarnerMedia


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