Advancing the Industry: Advertising as a Force for Change

In a recent survey, only 41% of consumers said they feel represented in the ads that they see. Despite extensive research and widespread acknowledgement, there has yet to be meaningful, system-wide progress towards creating more inclusive content. Michelle Klein, VP of Customer and Business Marketing at Facebook and Nicole Patterson, Principal at Deloitte, will discuss recent research that uncovers barriers to this progress and will surface actions, tools and programming to help our industry breakthrough.