Beloved sports and entertainment brand WWE has always been ahead of the curve. Over the past five decades, WWE has remained a global phenomenon not only by consistently producing exciting, edge-of-your-seat programming, but because its leadership is always looking for ways to be a disruptor as trends in media, live entertainment and sports come and go.
Stephanie McMahon, WWE’s CBO, will discuss how WWE has innovated across platforms over the years and share why brands must constantly take risks in order to thrive.
Stephanie McMahon
Chief Brand Officer
WWE
Michael Gewirtzman
Global Programming Director
Advertising Week
