Even with the delay of third-party cookie deprecation, marketers need to act with urgency for upcoming identity challenges. In a fragmented, cookieless world, getting holistic measurement and addressable audiences at scale is vital. See the identifiers in the bid stream today and which provide the addressability, scalability and measurability needed today. Learn how a people-based approach can provide scale outside the walled gardens and truly reach a wide variety of audiences across the ever-expanding open web.
Tim Vanderhook
CEO and Co-Founder
Viant
Ruowen Liscio
VP, Marketplace Solutions
Kinesso
Shruti Tiwari
Executive Director, Media Strategy & Customer Engagement
Ogilvy
Ryan Joe
Advertising Editor
Business Insider
