With the explosion of ecommerce and retail media, more data is available than ever before. But how do brands leverage this abundance of data to drive smarter decisions and market their products to the right consumers? How are they leveraging competitive data, profit, price, inventory and other retail variables to drive category results and measure the effectiveness? Learn from a panel of experts on how they are achieving this through the latest strategies.
Melissa Burdick
President & Co-Founder
Pacvue
Diana Haussling
VP, GM Digital Commerce, North America
Colgate-Palmolive
Amy Lanzi
Commerce Practice Lead at North America Publicis Groupe
Publicis
