Building custom audiences, household level targeting, CTV, CPMs…oh my! TV is definitely having its digital moment. However, all of that excitement certainly brings its challenges. How can marketers embracing this moment break through hesitations many in traditional television pose - and perhaps more importantly - when will brands and agencies feel truly comfortable buying multi-screen television audiences.
Marion Hargett
SVP, Agency Partnerships and National Sales
Ampersand
Laura McElhinney
Chief Data Officer
Horizon Media
Mike Fisher
VP, Advanced TV and Audio
Essence Global
Brad Stockton
SVP, US National Video Innovation
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