The Rise of Community Commerce

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Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

Across digital channels, a new kind of shopping experience driven by communities is taking hold. Every day people are sharing entertaining content that features brands and products they love, sparking shopping trends and driving cultural conversations around products new and old alike. We've seen how this unique form of product discovery can clear shelves, and how it empowers brands to engage their communities in an authentic way.
Blake Chandlee President, Global Business Solutions
Amy Lanzi Commerce Practice Lead at North America Publicis Groupe

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