The Future of Commerce: New Tools for New Connections


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29:19

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings


The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising - all built to make millions of valuable connections across every screen.
Elizabeth Herbst-Brady VP, Head of North American Sales and Global Client Solutions
Yahoo
Marci Raible Vice President, Integrated Marketing
Campbell Soup Company
Kristi Argyilan SVP, Retail Media
Albertsons Companies
David Paltiel Vice President, Digital Commerce
American Express
Kari Shimmel Chief Strategy Officer
Campbell Ewald


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