The Big Picture: Preparing for the Converged Future of TV + Video

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Connected TV: Where we’re going & how we’re going to get there

While marketers are keenly aware of the potential opportunities opened by the digitization of television, sorting through and staying on top of the changes in the market is challenging to say the least. Marketers need to take a broader perspective by considering what advertising will look like for all future TV and video.
John Nardone President

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