Social Media Advertising Strategies for Top Challenger and Leading Brands


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25:44

Connected TV: Where we’re going & how we’re going to get there


Until recently, digital advertising was missing a single guiding metric to measure top- and mid-funnel engagement. Brands struggled to clearly understand how their messaging, positioning, and ads were truly resonating with consumers - and use those insights to consistently predict the behavior that leads to a purchase. Alon Leibovich, Co-Founder and CEO at BrandTotal, will share real-world examples of top challenger and leading brands using brand marketing analytics, social media benchmarking and creative intelligence to optimize every stage of the buyer's journey.
Alon Leibovich CEO and co-founder
BrandTotal


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