Social Media Advertising Strategies for Top Challenger and Leading Brands

Until recently, digital advertising was missing a single guiding metric to measure top- and mid-funnel engagement. Brands struggled to clearly understand how their messaging, positioning, and ads were truly resonating with consumers - and use those insights to consistently predict the behavior that leads to a purchase. Alon Leibovich, Co-Founder and CEO at BrandTotal, will share real-world examples of top challenger and leading brands using brand marketing analytics, social media benchmarking and creative intelligence to optimize every stage of the buyer's journey.