Riding the Silver Tsunami: Marketing to Consumers 55 and Over

Brand marketers today are laser-focused on catering to the changing consumer habits of Gen Z and Millennials, often missing opportunities with older demographics. But Consumer Cellular & Rain the Growth Agency are harnessing the buying power of Boomers with research and data - monitoring their evolving media consumption habits and more. Kyle Eckhart & Dan Gallagher of Rain the Growth Agency are joined by Jay Roth of Consumer Cellular to discuss best practices for harnessing the power of the Silver Tsunami consumer.