Riding the Silver Tsunami: Marketing to Consumers 55 and Over

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

Brand marketers today are laser-focused on catering to the changing consumer habits of Gen Z and Millennials, often missing opportunities with older demographics. But Consumer Cellular & Rain the Growth Agency are harnessing the buying power of Boomers with research and data - monitoring their evolving media consumption habits and more. Kyle Eckhart & Dan Gallagher of Rain the Growth Agency are joined by Jay Roth of Consumer Cellular to discuss best practices for harnessing the power of the Silver Tsunami consumer.
Jane Crisan President and COO
Rain the Growth Agency
Dan Gallagher EVP of Brand Strategy and Research
Rain the Growth Agency
Jay Roth CMO
Consumer Cellular

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