Ready for Growth: How Mondelēz International Scaled Human Connection


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14:53

The Future of Creativity at Scale


Business-as-usual won’t cut it in a time of flux. You’ve got to be agile enough for today and resilient enough for tomorrow—whether that’s being ready to meet consumer demand, drive full-funnel results, or prepare for a cookieless future. Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
Kate Stanford Vice President, Ads Marketing
Google
Jon Halvorson Global Vice President, Consumer Experience
Mondelēz International
Martin Renaud Executive Vice President, Global Chief Marketing Officer
Mondelēz International
Valentina Granci Head of Global Strategy
Mondelēz International
Michael Lampert Global Marketing Data Lead
Mondelēz International


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