Playlist:

AWNY 2021 Highlights

8 Videos

Quantum Marketing: Classical Rules No Longer Apply

Insight, Inspiration, Leadership, Marketing, AWNEWYORK 2021

About
Speakers

In the 1920s physicists recognized that classical Newtonian theory no longer held in the latest applications like atomic science or astronomy. Similarly, in the 2020s, marketers are realizing that classical marketing rules no longer apply and radical new thinking is required to win in our new world. In this presentation, Chief Marketing and Communications Officer of Mastercard and author of Wall Street Journal Best-Seller ‘Quantum Marketing’, Raja Rajamannar, unveils new rules and thinking to drive marketing leadership, business growth, and customer satisfaction and trust for the future to enable your marketing to make the quantum leap.

Raja Rajamannar Chief Marketing & Communications Officer
Mastercard

Up Next:

28:01

Digital Art and the Crypto Economy

In this Playlist

55:05

1: Matthew McConaughey On the Power of Persistence and Trusting Your Spirit

Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down on our virtual channel to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in the name of authenticity, McConaughey will get real on topics like creative ruts, searching for inspiration and creating real connections through...

27:12

2: Futureproofing Brands in the Data Age

What does it take to build enduring brands? How do disruptive forces unlock future growth opportunities? How can agencies help brands create lifetime value for their audiences? Join UM’s Global CEO Eileen Kiernan for a revealing fireside chat with Campaign US Editor Alison Weissbrot around the future of the agency-client paradigm and how a data-fueled Futureproof approach drives experiences that earn their place in consumers’ hearts, minds and wallets.

30:11

3: Hey, We Could All Use A Laugh

Presented in Partnership with the National Comedy Center It’s never been easier to filter and flow comedy out into the world. Today’s flexible and fast-paced media landscape has upended traditional forms of content creation. Comedians are forging direct, immediate bridges with their audiences on social media, talking back to the 24-hour news cycle in real time, and generating material at an unprecedented pace for their binge-watching fans. Comedy is at the vanguard of social change,...

29:16

4: Reporting While Black

Join Don Lemon and Kargo’s Founder & CEO Harry Kargman in an inspiring conversation — diving into Don’s personal journey and the broader responsibility we have as an industry in supporting free press, independent media and an enlightened America.

25:14

5: Marketing by Mindset: Unlocking Contextual Targeting

Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.

28:56

6: Al Roker - How Hero Content is Transforming Brand Storytelling

Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.

26:41

7: Quantum Marketing: Classical Rules No Longer Apply

In the 1920s physicists recognized that classical Newtonian theory no longer held in the latest applications like atomic science or astronomy. Similarly, in the 2020s, marketers are realizing that classical marketing rules no longer apply and radical new thinking is required to win in our new world. In this presentation, Chief Marketing and Communications Officer of Mastercard and author of Wall Street Journal Best-Seller ‘Quantum Marketing’, Raja Rajamannar, unveils new rules and thinking to...

28:01

8: Digital Art and the Crypto Economy

Moderated by Lesley Silverman, UTA's Innovations and Digital Lead, Cryptopunks will discuss the intersectionality of crypto and digital art, how the new technology disrupted the art world, and how the confluence of the two have led to a massive movement in creatorships and digital assets.

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