Programmatic DOOH: A Growing Part of the Omnichannel Mix


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28:39

Maximizing Value and Effectiveness of CTV Through Activation Strategies


Brands and agencies are embracing programmatic Digital out of home. Now schedules can be paused and pushed with great ease, as they are in all other digital media. Particularly helpful during the last 18 months programmatic digital out of home is being used increasing my brands and agency as it adds flexibility and agility to their planning processes. A panel of experts looks at the state of the art and what's next on the horizon.
Barry Frey President & CEO
DPAA Global
Lucy Markowitz Sr. VP, Head of US Sales
Vistar Media
Lorenzo Papa CRO
Captivate
Danielle Rind VP Digital Solutions
Talon America


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Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs